Brand Identity
3d Renders
Packaging Design
Well-Be Vitamins
Well-Be Vitamins is a startup brand based in Stratford-upon-Avon that approached me to develop a new brand identity, packaging design, and social media concepts. The brand identity needed to reflect Well-Be Vitamins’ commitment to health, vitality, and premium quality. It had to evoke a sense of well-being while maintaining a modern, clean aesthetic. The design aimed to convey trustworthiness through a polished and professional appearance.
COMPANY
Well-Be Vitamins
YEAR
2024
PROJECT TYPE
Freelance Work
For the branding, I drew inspiration from the organic shapes of leaves, symbolising life and the health benefits of the vitamins. These shapes formed the Well-Be brand mark, which subtly incorporates the initials of the brand. To maintain a modern and clean aesthetic, I paired the mark with a sans-serif typeface to create a primary logo.
For the packaging, I aimed for a minimalist design that utilised the brand’s colours in gradients to represent different product themes—such as a dark-to-light blue gradient symbolising night. I incorporated the leaf-inspired brand mark as a subtle background pattern, adding depth and sophistication to the label.
SOFTWARE
Photoshop, Blender